Idea Napkin No. 2

1. My name is Rachel Carter. I am very hardworking and disciplined. I love interacting with others and really listening to their opinions and stories. I have experience working in retail and volunteering with people in need. My business idea is about student parking. This will play a role in my life because I am a college student with a car.

2. When I first started my interviews, my idea was to expand parking on the UF campus. Now, my idea has changed a little bit. At this point, I am more worried about changing the rules of parking. I believe that the rules are too strict. I know that I am not the only one who feels this way because many of the customers I interviewed mentioned that the rules were unfair. I think that customers in need of better parking rules all over campus. Five out of the five people that commented on my "Idea Napkin No. 1" said that parking is unfair and stressful. 

3. My customers are students that drive and park their cars on the UF campus. 

4. Many students, including myself, get tickets for parking in places they didn't know were restricted. It is frustrating when students drive at night to exams or to the library and can only park in limited places because of certain restrictions. Students are trying to stay safe by not walking at late hours of the night but have to deal with this unneeded stress. One of the people who left a comment on my last post also mentioned that certain parking lots are not available after hours anymore. He added that if you try to park in these parking lots now you will get towed if you do not have a decal. 

5. What sets me apart is that I relate directly to the customers since I am actually a customer too. I too deal with the frustrations that they are dealing with. I want to help them because I understand what they are going through. I still believe that applies now, and the people that commented on my first post appreciated the fact that I was a student trying to help other students. 

I believe that these elements fit together. The part I really would like to work on is implementing the exact rules I would want to change for customers. These details matter, and I need to dive deeper into revisions. 

I received some great feedback. Overall, the feedback was very positive. As a result, I left a lot of my original information in. Students agree with me that parking is unfair. Some people would like to see more parking lots available for students. Others would like to see fair rules implemented. One thing that all of students that gave feedback had in common was that parking is a hassle. These students have an unmet need. Providing more fair rules for students is necessary when it comes to parking. I incorporated this feedback into this idea napkin by stating that other students feel these same kind of emotions that I do. In addition, I included a specific example from a student about recent changes to certain parking lots that were really frustrating for him.