My Unfair Advantage

Passion:

V- I believe that passion is what sparks growth and that is what makes it so valuable

R- Passionate people are pretty rare in this day and age

I- Passion has to come from within so it is hard to exactly copy since we are all unique

N- Yes there are but I think if you don't have passion behind your success it is not as fulfilling

Ethics:

V- Ethics are SO valuable in a professional setting because it sets the tone for the kind of customers and co-workers you will attract

R- I don't believe it has become the social norm to not act as ethically as we should as a society in a professional setting

I- I hope our business will lead by example and inspire our customers to want to be at the standards that we set

N- Ethics are non-substitutable (You either have them or you don't)

Affordable:

V- This is so valuable because we want college students to not only be able to benefit from our healthy options but also be able to afford our food products

R- I think that it is rare to find healthy food products that are not overly expensive

I- If other people begin to copy this practice I believe we will have enough customer loyalty to be able to handle it

N- I do not believe other resources can compete with low prices, a convenient location, healthy food options, and late night hours

Accessible:

V- I think accessibility is very valuable. If you can't get the products we are selling then we will not survive as a company

R- I do not believe this is rare to be accessible I think it is measured on how accessible you are

I- I think it is not too difficult to copy this plan it will just take a lot of time

N- Delivery can provide the same kind of services but we offer delivery as well

Trustworthy:

V- This is so incredibly valuable. If you can't trust a business to provide good services, you will not return to do business again.

R- This is so tricky because one minor mistake with a customer can change their outlook on your business in a second

I- This may not be hard to copy but it takes a lot of hard work from every employee

N- Being a trustworthy business is non-substitutable

Rewards Program:

V- Having a rewards program is so important because it creates loyal customers

R- Most companies provide some type of rewards program which it is why it is so important to have one as a business to be competitive

I- It is not hard to copy the idea of rewards, but it is hard to know exactly what rewards your customers are looking for.

N- I feel like you can reward customers in other ways but they don't always have the long term positive effects that a rewards program creates

Customer focused:

V- Being customer focused is so important because this is what sets you apart from other businesses

R- It can be very rare to find businesses these days that sincerely put their customers first

I- You can copy this practice, but it is not an instant reward. As a business, you must be customer focused consistently to really prove yourself to customers.

N- There is nothing that can substitute being customer focused

Healthy:

V- Actually having healthy products means everything to us since that is the platform of our concept

R- Our specific "Late Night Lite" is rare to find since it offer healthy options really late at night

I- I don't think this is hard to copy by other, but we will capture most of the market by being the first business to offer it near campus.

N- I don't believe there are other options that can provide the same benefits as healthy food options

Charitable:

V- I think once you are able to give back to charity as a business you should. This is so valuable to show customers your generosity towards others.

R- I think it is rare to find a lot of smaller businesses that are charitable

I- I think this is easy for other businesses to copy if they do it smart and strategically

N- I don't believe there are other substitutes to being charitable

Honest:

V- I think being transparent to customers and employees is so valuable

R- It is rare to find businesses that are very honest about products and services these days

I- If you have the will to be honest, it is not that hard to copy.

N- There are no substitutes for being honest

I believe that being ethical is our top resource. This is because I believe above all else a business should be held to a high standard for the good of employees and customers. I believe that if it isn't done right it shouldn't be done in the first place.