The biggest surprise for me in the reading was the part about traditional vs. entrepreneurial marketing. The chart was very interesting and educational. Usually I catch myself thinking about social media strictly from a personal viewpoint. Reading this made me realize that I need to start thinking about it from a professional viewpoint as well. I enjoyed this part of the chapter very much, and I am excited about learning even more in the future.
One part of the reading that was confusing for me was guerrilla marketing. It is a term that I have not been exposed to before, so I just need to review it again to be more comfortable with the concept.
I would love to be able to sit down with the author and ask him what his go to steps are when developing a marketing plan.
After reading, there is not anything specific that I think the author was wrong about.
No comments:
Post a Comment