Venture Concept No.2

Venture Concept No. 2

Opportunity
I saw an opportunity to provide students with healthy food options during late hours of the night. College students have food options late at night, but rarely do these businesses offer any healthy options. Many students want to maintain a healthy lifestyle for physical and emotional purposes. Furthermore, most college students have very busy schedules. As a result, they tend to be up during the night studying, socializing with friends, or watching multiple shows on Netflix. At some point during these activities, most students want food. The only places that are open during this time are unhealthy options. These students need a better option.This window of opportunity will be open indefinitely. Students need to maintain a healthy lifestyle to be their best. The people I am targeting as customers are college students located near the UF campus.

Innovation
Late Night Light is a food store that would carry healthy choices when you need them most. The store would carry affordable meals and snacks that fill you up without weighing you down. Smoothies, sandwiches, and fruit bowls are just a few of the items waiting to satisfy your appetite. Are prices would be competitive with others stores in the area that are similar to us. For example, our smoothies would be sold for $4.00 to compete with businesses like Tropical Smoothie, 3
Natives, and Daily Green. 

We will be located close to midtown to reach our target audience of college students who are up late at night. We would also have the option of delivery, so you can keep on studying or binge watching Netflix all through the night. Our food would be fresh, flavorful, and locally sourced. Our advertisement will mainly take place on social media platforms to reach out to potential customers.

Yes there are healthy options out there, BUT ask yourself three questions:

1. Is the business open late?
2. Is the business offering delivery?
3. Is the business conveniently located?

This is why Late Night Lite is a triple threat. We will offer fruit bowls like the ones featured in the picture below.

Venture Concept

I believe customers will switch to this business because nothing has ever been quite like it before. I do not think it will be difficult to get customers to switch because college students will want to try something new and beneficial to their health. My competitors are other businesses open at late hours too, but they do not offer food with the same kind of health benefits. The customer experience is very important to us. We want to make sure our food is flavorful, healthy convenient, and reasonably priced. In addition, we want to make sure our customers have a positive experience with our business. We will be customer focused by maintaining a positive, friendly atmosphere and offering loyalty rewards. Our amount of employees will be subjective to the market and demand for our products. 

The Three Minor Elements

Our unfair advantage is hands down our "triple threat." I don't think there is another business in the area that has all three of these factors like us. It sets us apart immensely. If all goes well, I would love to open our business in other college towns. It would be great to promote healthy choices to students everywhere. My vision as an entrepreneur is simple but very meaningful to me. I just hope to learn a lot from this experience. Knowledge is power, and I hope to be as knowledgable as I can be in this field. 

Feedback

I really got some awesome feedback! Generally, most people loved the concept of a food place that offered healthy options that was open pas 9:00pm. Also, I received some feedback about lowering my price even more. The person said that $5.00 burger from relish still sounds better than a $5.00 smoothie, but a $3.00 smoothie sounds more appealing than a $5.00 burger. I decided that it would be a good idea to lower the price to $4.00 to compete better against other businesses.